Templates and social media sites afford their users ease of use. A Facebook or Instagram account hosts a personal photo or text journal with no coding required, and more importantly, social media affords access and sharing on a scale NeoCities and its predecessor GeoCities cannot replicate. Users will have links to their friend's websites that create a fascinating rabbit hole of discovery. But NeoCities is not something that you can advertise on, it is not built to grow an audience the way algorithmic websites like TikTok or Instagram are. In short, NeoCities doesn't afford for Advertising